The following events and activities, well known in Thailand, and in some areas, internationally, have all had the Synergise mark on them :-
2003
Synergise is formed.
Thailand’s most successful interactive consumer-to-TV show, ITV’s “The Vault’ hit a record-breaking 119,000 messages in one hour. This is still an unbroken record for SMS-2-TV in Thailand.
2004
Synergise became the country’s largest data-partner to the mobile operators in Thailand with monthly volumes exceeding 1.5 million messages at premium rate.
Boon Rawd became the first consumer brand in Thailand to utilize SMS to generate sales, replacing its decades-old bottle-cap submission mechanic.
ICC PLC launched Thailand’s 1st interactive television commercials for cosmetic brands Sheene and Pias.
Sahapat PLC became the country’s 3rd early-adopter of this hugely successful medium.
2005
Synergise elected to decrease and subsequently disband the SMS-2-TV business given Ministry of Culture warnings that it is akin to gambling.
Synergise is appointed as media and PR co-ordinator for Miss Universe 2005 that was staged in Thailand in May.
The show was hailed by Donald Trump, owner of Miss Universe Organisation as the ‘best-to-date’ and was broadcast to over 1 billion people worldwide.
Arrange for the winner, Miss Natalie Glebova of Canada, to make 5 return trips to Thailand for goverment and private sector activities.
Space Adventures Ltd, the world's only Space Tour specialist, appoints Synergise as its representative in Thailand.
Ministry of culture and TAT appoint Synergise to elicit support of Miss Universe to 'export' the Thai wai overseas.
Ministry of Culture and Ministry of Foreign Affairs appoint Synergise to design and manage the Tsunami Memorial Foundation Stone Laying Ceremony in Khao Lak. Attended by the Prime Minister, the cabinet and all foreign Ambassadors to Thailand.Broadcast Live to Millions.
2006
Synergise uses its connections at Endemol to negotiate for Boon Rawd a 15 minute brand opportunity on the hugely successful action show, Fear Factor. This is the 1st time that a Thai brand appears on network TV in the United States.
Synergise was appointed by the Election Commission to drive awareness and voting of the Thai Senate Elections campaign in Singapore, the United States and Korea. Overseas registrations to vote more than doubled from the previous election as a direct result of our initiatives.
Synergise created the Grand Invitation launch on behalf of the Tourism Authority of Thailand at which the Prime Minister officiated.
Thailand’s most talked-about campaign was launched.
The Singha Light North Pole Challenge was the culmination of 7 months of planning and saw 24 Thais land at the North Pole on the 24th April.
Conceptualised and managed by Synergise, this has been the biggest consumer programme in Thailand’s history and we’re proud to be the masterminds behind it.
Synergise is appointed as the management company for Natalie Glebova, Miss Universe 2005.
Sponsors include Singha, Thai Airways, Ministy of Culture and Tourism Authority of Thailand who will utillise Natalie as their brand ambassador for local and foreign markets.
Synergise commenced negotiations between the Russian Federation and the Thai Prime Minister's Office to put a Thai into space C 2010/2011.
2007
Synergise renews contract of representation with Russian Authorities to represent North Pole and Antarctica expeditions for seasons 2008 and 2009.
Sets in motion a campaign to develop the world's biggest digital mosaic featuring His Majesty the King of Thailand in honour of his 80th birthday. Some 80,000 digital pictures are being submitted to form a giant 4m x 4m mosaic.
Synergise opens up the Indonesian and Singaporean market to create challenging and innovative campaigns - campaigns that get the media buzzing.
Stephen lays down the framework to create the Thai Business Eco-Visionaries Club. This club will consist of the CEOs of Thailand's biggest companies and the objective is to create an alliance of understanding in regards to sustainable development. It is hoped this grouping of Thai visionaries will use their abilities, connections and business-prowess to make a difference.
The 2008 North Pole season opens well with a delegation being formed by the Department of Environment Quality Promotion (Ministry of Natural Resources & Energy) to form the 1st Asian eco-study tour to Norway and the North Pole.
Singha confirms kick-off of Zero G campaign as the theme of Singha Light 2008.
